AVIF Image Format – The Next-Gen Compression Codec

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Page speed is a big thing. From a search engine optimization perspective, and user perspective. And it’s not me who’s saying this, it’s Google, and Moz, and SEMrush and every major SEO site out there. Now when we talk about page speed, the biggest challenge for developers is always images. They are the bane of their existence and are usually primary blame point when we talk about slow page load. That is one of the reasons why every developer is always looking for an image format that can improve their image compression.And AVIF has arrived to do just that.

AVIF Image Format can address images compressed with AV1 (AOMedia Video 1) algorithm. As compared to other compression codecs like JPEG, PNG, WebP, etc., it produces high quality compressed images without compromising much on quality. Developed by the Alliance for Open Media, it is a successor to VP9 and promises to be a game-changer in image compression. With major companies supporting this format,…


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