Artificial intelligence (AI) and machine learning (ML) might be high in the hype cycle at the moment. But that doesn’t mean organizations are not realizing tangible gains from deploying products that leverage the technologies.
Here are three examples of how AI and ML are improving internal business processes and paying off for enterprises.
Boosts for sales and marketing
Beacon Street Services needed to have a “single source of truth” for all its company’s data, to ensure consistency and accuracy across its applications. The company is the services arm of Stansberry Holdings, which produces financial publications exclusively through purchased subscriptions.
Having collected and stored massive volumes of data using Snowflake, the cloud-based data warehouse service, Beacon Street Services wanted to use that data to help its sales and marketing teams improve on previous tactics and processes of selling subscriptions.
“Our marketing and sales…
