Gartner has positioned multiexperience amongst the top
technology trends of 2020.
So, the question that comes to your mind must be – what is multiexperience?
Before I answer that, have a closer look at these brands.
Don’t you feel more connected to these brands?
Have you thought why?
Most probably because you interact with these brands in numerous ways. It might be through smartphones, laptops, tablets, or smartwatches.
In this digital era, these physical devices bring to you different flavors of digital experience through voice, audio, video, bots, Augmented, or Virtual reality.
The digital experiences we have with these devices contributes to our perception of these brands in this customer centric world.
In the race of creating a positive brand image and perception, enterprises are looking for ways to strengthen their digital experience. That can only be done by streamlining their user’s experience across multiple platforms.
Understanding multiexperience in a digital realm