NRF 2020 hosted by the National Retail Federation had over 40,000 attendees converge to find the latest innovations in retail point of sale technology to help improve customer engagement.
I had the privilege of traveling to New York City for three solid days to meet with customers and partners and form many compelling new relationships.
Satya Nadella, CEO of Microsoft, gave the opening keynote and it was very interesting. It was all about data, analytics, and the Cloud – literally how a retail location is one giant sensor tied to Microsoft services that are used to drive revenue and customer engagement. However, little mention was made of the devices required to gather telemetry, engage the customer, and fundamental shift of Microsoft the operating system company to Microsoft the Cloud and data company.
Moving on to the device part – it’s all about Android. The shift to Android was in full bloom at NRF with a wide range of companies showcasing Android-based…