In this era of technological advancements, the widespread adoption of Location Services in mobile phones has paved the way for eCommerce companies to offer personalized products and services through mobile apps.
From showing personalized advertisements to delivering food to our doorstep, Location Services play a vital role and have become important in determining how the product reaches its customers.
Location-based marketing has greatly impacted businesses by raising brand awareness and generating more income with low expenses. It also helps businesses reach specific customer segments with special offers and improve customer satisfaction.
Using GPS geolocation and IP geolocation, businesses can target specific locations and increase the overall engagement for their products. Location-based marketing and advertisements can help convert prospective buyers to actual customers by targeting the local areas specifically. The targeted location marketing for a local product can…
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