Android Powers Peloton, Tonal, and Other Smart Fitness Innovations
Americans are spending more than ever on health and fitness, but their increased spend isn’t going toward gym memberships. Spending on physical fitness classes and gym memberships grew 5% last year. In comparison, streaming fitness spending grew 59% in 2019, according to a Cardlytics study.
The industry is clearly moving towards smart, streaming at-home fitness, and the shift is likely permanent. Fitness brands need to consider how to quickly build and market smart equipment to win big.
Customers can immediately appreciate cost savings on Android fitness equipment compared to gym membership fees.
Connected Fitness Leads to Retention and Results
Connected fitness customers may be more loyal because home workouts are convenient, but there’s also evidence that Peloton, Tonal, and similar Connected fitness customers may be more loyal because home workouts are convenient, but there’s also…