“57% of mobile app users churn and no longer use the app one month after they downloaded it.” – Localytics
In the past couple of years, mobile devices have taken over the consumer world. However, in a recent survey conducted by Localytics, it was found that the consumers’ behavior is different while using a mobile app and mobile web. It is a common misconception that consumers automatically prefer apps over mobile websites. The reality is that mobile consumers are driven by need and convenience, regardless of what platform they use.
Adjust analyzed 8 billion app installations worldwide and discovered that apps get deleted 5.8 days after they’re last used on an average. Mobile apps achieve half of their lifetime usage in the first six months. Then it’s all downhill from there.
Abandonment among app users tends to be exceptionally high, especially for a relatively new business fighting against the odds. A rapidly rising app fatigue makes it…
