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Maximizing Software Product Value with Gojko Adzic

In General
January 19, 2021


In this episode of Semaphore Uncut, we talk to Gojko Adzic, specialist in agile and lean quality improvement. We talk about how to make truly valuable software products: addressing real needs rather than all requests and establishing quick feedback loops by observing behavior change. Gojko also shares how he has kept his passion for software alive. We hear how he made space to learn and experiment and how he guards his autonomy.

Gojko is a frequent speaker at software development conferences. He is also the author of Specification by Example and other books.

Key takeaways:

  • A developer-customer communication anti-pattern
  • Solve for needs, not features
  • Behavior change: a rapid feedback loop
  • Data over opinion
  • Books for budding product designers
  • Keeping the passion alive
  • The joy of autonomy
  • Even ‘failed’ experiments produce learning

Listen to our entire conversation above, and check out my favorite parts in the episode highlights!

You can also get Semaphore Uncut on Apple…



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