What is digital transformation?
Digital transformation is a process that prioritizes a customer-centric and technology-focused approach to all aspects of a business. It leverages advanced technologies such as AI, automation, and cloud computing to optimize data usage, improve decision-making, and enhance customer experiences. This process not only transforms customer expectations but also generates new business opportunities.
While many organizations initiate digital transformation to address a specific market challenge, it is not a one-time solution. Instead, it is a continuous adaptation to a dynamic environment that aims to establish a technical and operational foundation for a flexible response to changing customer needs, market conditions, and global events.
It is also worth noting that digital transformation extends beyond business and significantly impacts people’s daily lives. It promises new opportunities, greater convenience, and increased resilience to change. As a…