Home > Articles posted by Somnath Kapoor and Celeste Ang
on Feb 8, 2024
487 views 17 secs

Many financial services organisations struggle to use customer data effectively for marketing communications. For instance, banks hold rich seams of customer data which could support targeted digital campaigns. However less than half are delivering1. The business impact is significant since consumers are more likely to respond to relevant, personalised offers. So, what’s behind the problem? […]